Are you using email enquiries for your SEO?

This morning I recieved an email enquiry at the BJJ Gi Shop asking my thoughts on two products I sell. I answered the customer with a fairly long email and thought to myself – could i use this as a blog post? The answer was yes, as my thinking was:

  • The content is useful to other
  • The content is relevant
  • The content has SEO value
  • And it allows me to use Twitter, Facebook, and Google + to link to the blog post.

Tagging the blog post as FAQ also allows me to start to record these email enquiries into a comprhensive frequently asked questions (FAQ) list.

Conclusion:

Efficient use of content where everyone wins.

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