The best way to waste loads of cash on Adwords is to bid on a load of different keywords and send them all to your home page and hope the visits some how finds what they want.
Relevance is the key.
The key to continuing the thought process of your visitor:
Thought 1 – I am looking for a red widget
Thought 2 – I will look for a red widget on the internet
Thought 3 – I will type in “red widget” into Google
Thought 4 – Oh look, they is (an ad) some one selling red widgets from £9.99 with free shipping
Thought 5 – I want a red widget with free shipping, I will click the ad
Thought 6 – Cool, there is a photo of the red widget, all i need to do is press the add to cart button
In Google’s eyes, relevance is also the key, as your quality score, i.e a score out of 10 based on how the keyword your bid on relates to your advert and your landing page, will be higher and ultimately be charged less for every click.
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