The Power Of A ‘Mistake’

I just saw this advert on Facebook and clicked on it, which ultimately is the goal of the advert (success).

Why? Because in the bizzilion adverts that are shown to me this stood out because it was different.

The question is how many times can you or your brand stand out for mistakes before you are deemed a buffoon? How many times can you or your brand stand out for being exceptional before you are deemed AWESOME?

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