Google has just introduced Tag Manger – in a nut shell it allows you to deploy code once to your web pages and then add, edit and control Google Analytics, Adwords and more tags from dash board inside your Google account.
I like this alot. I think this has particularly useful applications for creating innovative re marketing campaigns as the tag on individual webpages on your site can be have customer tags.
I also believe that this will ensure that Online Marketers do not have to rely on Web Developers to make regular small updates and changes.
Here is a great overview video from Google on this new service.
Here is more on this qualification from the Google Analytics blog:
Online Course and Test Promote Increased Understanding of Web Analytics
Google announced today the launch of a new skills qualification program, Google Analytics Individual Qualification (IQ), which allows individuals to demonstrate proficiency in Google Analytics. Google provides a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organizations can have staff take the course as part of professional development.
While Google Analytics is easy to use for beginners, it’s most powerful in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same. The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organization to take the online course or test.
If you need any help with the analytics on your website please contact me.